The Face Behind Firehouse Auto Sales, LLC.

Florence Salazar-Bruner, Owner and CEO 

Florence Salazar-Bruner is an award winning business woman serving the greater Dallas-Fort Worth area for over 25 years in the auto industry. Her business, Firehouse Auto Sales, LLC., is celebrating its 7th year in 2019. Her business is known for a concierge auto service where she finds and masterfully hand selects the car you desire that will meet all of your personalization and budget needs. Florence has developed a customer experience that thrives on a luxury experience for all budgets including high quality communication, flexible scheduling, no haggle and straight forward purchasing, no overselling or up-selling to easily meet budgetary goals and financing, and ultimately insure the right fit for the customer’s needs. Customers have the opportunity to have the car brought to their home or office, or to visit the dealership. This business truly puts the customer experience as their first priority.  

Additionally, Florence is known in the community for being highly active for organizations that benefit families, women, children, economic growth, and cultural appreciation. 


Community Involvment:

-Board Member for the Business Diversity Advisory Council for the North Texas Tollway Authority, 2019

-Executive Board of Director for The Fort Worth Hispanic Chamber of Commerce, 2019 to Present

-Board of Director for The Fort Worth Hispanic Chamber of Commerce, 2015-2018 

-Board of Director for the Hispanic Women’s Network of Texas Fort Worth Chapter, 2016-2018

-State Historian for the Texas State Board of Hispanic Women’s Network of Texas, 2019 to Present

-Chair for the Fort Worth Sister Cities International for Toluca, Mexico, 2018 to Present

-Chair for the Fort Worth Hispanic Chamber of Commerce Fiesta Night at the Rodeo, 2017 and 2018

-PTA Membership Chair, 2012-2018

-The Bras for the Cause Volunteer, 2015 and 2016

-Champions for Girls Inc. of Tarrant County, 2015 to Present



-National Independent Auto Dealers Association 2019 Outstanding Business Woman of the Year presented by AFC, PWI, and TradeRev

-Fort Worth Business Press C Suite Award Winner, 2018

-Fort Worth Hispanic Chamber of Commerce Milestone Award 6 Years in 2018 for invaluable service and continued support for the Fort Worth Economy.

-Hispanic Women’s Network of Texas – Fort Worth Chapter Rising Star Award Recipient, 2018

-Hispanic Business Salute Nominee, 2017

-Walker’s Legacy Recipient, 2018